Doreen Pippen

Director of Marketing
Thermofisher Scientific

Doreen Pippen is the Director of Marketing for Global Service & Support in the Life Science Solutions group of ThermoFisher Scientific. She leads the Service Product Management, Pricing and Market Development functions that are tasked with achieving the business revenue targets and driving growth. Doreen joined the ThermoFisher Scientific organization in 2005 and served in multiple product management, business development and market development roles within the Protein Analysis, RNAi, Epigenetics and Real-time PCR reagents businesses. Doreen is a passionate, master practitioner of User Centered Innovation (UCI) and has been an influential leader in the practice of this methodology. Prior to ThermoFisher Scientific, Doreen was a product manager for Varian Incorporated and a Senior Scientist for Genta Inc. Doreen holds a Bachelors of Science in Biology with a minor in Chemistry from the University of San Diego and a Master of Business Administration from National University.

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Day 3

Monday, January 2nd, 2017

9:00 AM Best Practices For Services Marketing

As head of marketing for ThermoFisher Scientific, Doreen Pippen knows that having a focused policy for service is paramount. In this session, she’ll discuss tips to ensure your services marketing team operates at the highest level. Key takeaways include:

Establishing a dedicated service marketing focused on web and digital strategy, new offering launches and marketing automation
Ensuring simplification of offerings, quotations, and transactions
Driving the two Ps of service marketing: people and process